
Women want to choose the right concealer and this is one of the top concerns brought to my attention. How do you know which color is right? This is usually a bit more tricky than choosing the right foundation so the assistance of a pro is highly recommended. Concealer often needs to cover discoloration around the eyes which tends to be blue, red or brown. You have to apply a bit of color theory to get this right. Many women want brightening under the eyes and therefore head straight toward their first mistake - choosing a concealer color that is too light for their skin. A whitish concealer will not cover anything. It will however, add a white streak on top of whatever color your dark circles happen to be. You could end up with a "red white and blue" hue that while perhaps patriotic, is likely not your intent.
What you will likely need for a truly effective cover-up is two products: a color corrector (usually in the form of a cream stick or tube) and a concealer that matches your all-over skin tone.
If your dark circles are more reddish in tone, you will want a corrector that is green to neutralize the discoloration. If you have bluish veins to conceal use a yellow corrector, and if you have brownish dark circles a salmon or peach color works wonders. After you have determined the color of your dark circles and have gently padded the corrector on top of the discoloration, you can now apply the correct concealer. This should always match you skin in depth and in tone just like your foundation. Smashbox, Makeup Forever and DuWop cosmetics provide excellent color neutralizers and concealer options. Stop in Sephora to check them out and solve your concealing queries once and for all!